10月11日，龍湖(hu)集團(tuan)“2021龍湖(hu)龍民節(jie)”隆重啟航。龍民節(jie)是龍湖(hu)三大(da)品牌活動之一(yi)，自2015年誕生以來(lai)，龍民節(jie)通過形(xing)式豐富新穎的線上、線下活動，打造一(yi)年一(yi)度的龍民盛會。

今年龍(long)(long)(long)民(min)節(jie)，在21天的活動(dong)期間內(nei)，將有(you)40座城市的超百萬“龍(long)(long)(long)民(min)”參與其中，活動(dong)覆蓋面擴展(zhan)至(zhi)龍(long)(long)(long)湖(hu)業主、天街會(hui)員、冠寓租戶(hu)、房屋租售(shou)客戶(hu)等廣(guang)大龍(long)(long)(long)民(min)群體。 “瓏珠嗨翻天”、“龍(long)(long)(long)民(min)中餐(can)廳”、“龍(long)(long)(long)小湖(hu)陽光農場”、“龍(long)(long)(long)民(min)市集”、“龍(long)(long)(long)民(min)家宴(yan)”等豐富的線(xian)上、線(xian)下活動(dong)將為龍(long)(long)(long)民(min)們獻上一場歡聚(ju)的盛(sheng)宴(yan)。

瓏珠加碼 增添用戶連接力

值得一提的是，今年龍民(min)(min)節首(shou)次引入瓏(long)珠(zhu)(zhu)為龍民(min)(min)福利(li)加碼。瓏(long)珠(zhu)(zhu)積分（簡稱瓏(long)珠(zhu)(zhu)）是廣大(da)客(ke)戶在龍湖(hu)(hu)集(ji)團旗下住宅、購物(wu)中(zhong)心（天街/星悅(yue)薈）、租(zu)賃(lin)住房（冠寓）、智慧(hui)服務、塘鵝租(zu)售等各類(lei)場景(jing)中(zhong)消費或參與(yu)活動所(suo)獲(huo)得的積分，10瓏(long)珠(zhu)(zhu)抵1元，等級(ji)越(yue)高，抵扣(kou)越(yue)多，可在龍湖(hu)(hu)集(ji)團各業態(tai)中(zhong)使用。

在龍(long)民(min)節“瓏(long)(long)(long)珠(zhu)嗨翻天(tian)”環節中，參與(yu)(yu)者可(ke)通過游戲(xi)闖關贏瓏(long)(long)(long)珠(zhu)、游戲(xi)抽(chou)瓏(long)(long)(long)珠(zhu)，或參與(yu)(yu)微博、抖(dou)音(yin)、視頻號等官方(fang)話(hua)題互動(dong)獲得(de)瓏(long)(long)(long)珠(zhu)，V2及以上等級的(de)瓏(long)(long)(long)珠(zhu)用戶還可(ke)享受專屬優惠，參與(yu)(yu)瓏(long)(long)(long)珠(zhu)碼(ma)線(xian)下(xia)5折抵扣活(huo)動(dong)，最高可(ke)省3000瓏(long)(long)(long)珠(zhu)。超(chao)千萬額度的(de)瓏(long)(long)(long)珠(zhu)獎勵將福利與(yu)(yu)驚喜滲透于龍(long)民(min)節的(de)各個(ge)環節，不僅提升(sheng)了(le)活(huo)動(dong)趣味(wei)性，更為龍(long)民(min)帶來(lai)多(duo)重福利加碼(ma)。

公益是“標配” 承續善待主題

本屆(jie)龍(long)民節(jie)將公益作為(wei)活動(dong)標配。“龍(long)小湖陽光(guang)農場”助(zhu)農活動(dong)聯(lian)動(dong)龍(long)湖公益基金會(hui)，選(xuan)取基金會(hui)“溪流計劃”幫扶企(qi)業(ye)的(de)農產品，通過(guo)線上、線下(xia)方式(shi)拉(la)動(dong)農產品銷售，將健康、安全的(de)食材送上龍(long)民的(de)餐桌，也將龍(long)民的(de)愛心(xin)送達亟需幫助(zhu)的(de)企(qi)業(ye)和個人。

作為龍(long)(long)(long)民(min)(min)(min)節的(de)(de)“王牌”IP，倡導(dao)“回家吃飯”、“光盤行動”理念(nian)的(de)(de)“龍(long)(long)(long)民(min)(min)(min)中(zhong)(zhong)餐(can)(can)廳(ting)”再(zai)度亮相。今年的(de)(de)龍(long)(long)(long)民(min)(min)(min)中(zhong)(zhong)餐(can)(can)廳(ting)分(fen)為線(xian)上(shang)、線(xian)下(xia)兩(liang)部分(fen)。在(zai)(zai)線(xian)上(shang)，龍(long)(long)(long)民(min)(min)(min)可在(zai)(zai)龍(long)(long)(long)湖(hu)U享(xiang)(xiang)家小程序的(de)(de)活動頁面內展開線(xian)上(shang)廚(chu)藝PK。成都龍(long)(long)(long)民(min)(min)(min)、湖(hu)南衛視《中(zhong)(zhong)餐(can)(can)廳(ting)》第三、四季主廚(chu)——林述巍攜手魯菜大師(shi)胡少華，將與(yu)龍(long)(long)(long)民(min)(min)(min)們(men)一(yi)(yi)同烹制佳(jia)肴，共(gong)享(xiang)(xiang)美(mei)食帶來的(de)(de)幸(xing)福。龍(long)(long)(long)民(min)(min)(min)中(zhong)(zhong)餐(can)(can)廳(ting)“線(xian)下(xia)版”—“龍(long)(long)(long)民(min)(min)(min)家宴”則打(da)造(zao)了一(yi)(yi)個線(xian)下(xia)展示廚(chu)藝和(he)分(fen)享(xiang)(xiang)美(mei)食的(de)(de)舞臺(tai)，以美(mei)食促進(jin)鄰(lin)里之間(jian)的(de)(de)感(gan)情(qing)交流與(yu)關系共(gong)建。

“龍(long)(long)民(min)(min)市集”設(she)計了閑置交換、便民(min)(min)服務(wu)、龍(long)(long)小湖IP快閃店(dian)等(deng)環(huan)節，一(yi)站式(shi)解(jie)決龍(long)(long)民(min)(min)的購物、生活服務(wu)等(deng)需(xu)求。同(tong)時，龍(long)(long)民(min)(min)市集還將以聯動(dong)(dong)龍(long)(long)湖公(gong)(gong)益(yi)基金會志(zhi)愿(yuan)者等(deng)形(xing)式(shi)開(kai)展公(gong)(gong)益(yi)活動(dong)(dong)，為(wei)助農活動(dong)(dong)打開(kai)銷路，形(xing)成公(gong)(gong)益(yi)閉環(huan)。

未來，龍湖仍將繼續秉承“空間即服(fu)務”戰略，從用(yong)戶視角出(chu)發(fa)，捕(bu)捉各業態用(yong)戶不斷迭(die)代的需求，營造更加(jia)精準(zhun)、智(zhi)慧與生動的服(fu)務，不懈鍛造自身的硬實力，用(yong)心善待每一位(wei)用(yong)戶。